i am working on an another conference we are hosting next month, which required lots of work depending on the amount of items needed to be designed for it: brochures, pocket programs, invitation cards, welcome signs, files, notepads, promotional items, goody bags etc… i didn’t create the original artwork, but it was handed in to me for application, after someone had worked on it. FINE! when you’re an employee you don’t get to choose what you work on (fhemna!), but i just want to let you in on an another side of preparing for an international event in like 3-4 days!
i will not show you snapshots of the deliverables because i am not going to talk about the project itself. design wise, it’s not that impressive! but i am going to tell you an itsy bitsy tiny story, maybe, MAYBE, you can manage to avoid modern slavery
april 2008: a wise teacher once said that we, as students, are having it very easy concerning time and due dates, and i quote “in real life you will have tons of projects within 1 week, you will have unreasonable clients who want their designs yesterday, and you would have to work, pretty much at speed light, just to be able to survive in the jungle we like to call real life”
april 2009: a wise friend told me , when i was starting my professional career :P here, “never EVER deliver anything on time , just take your time, don’t impress anyone, and always push for more time!” time, time, and more time….
october 2009: “you have to make a brochure in half an hour (please mind the time here: just half an hour before i leave office), and i don’t need to add that it has to be a very creative, innovative and well designed one, and we have to print it tomorrow, receive it, and distributed” fun, fun, FUN!!!
NOW besides the stress, physical pain or loss of feeling in right shoulder and arm, i would like to highlight here the margin of errors you can make with that generous amount of time you ‘re given. furthermore i want to pinpoint on the fact that nobody will proofread it after you, and finally, they will print 500 copies of it, the next day! see, i told you it’s FUN!
so you make a little mistake concerning a particular date, so what? it’s not that important in a well scheduled conference, right?
wait! it gets more exciting!!!!
of course they discover the mistake after 2 days! 2 things you notice here:
1. the brochure is still lying here somewhere, and NOT DISTRIBUTED, so you have been rushed for no reason what so ever.
2. nobody was curious enough to check it out for 2 whole days!
anyway, after they all discover the crime that you did, and of course not to mention that you will be the only one blamed for everything, they now have to figure out whether they will have to reprint or just panic. so you come and suggest printing a small sticker instead, same pantone, same typeface and put it over your horrible mistake. EVERYBODY’S HAPPY!!!
the execution of your master plan feels just like illegal child labor in a plant somewhere in china, because of course, it’s you, who has to fix it, MANUALLY.
but the story goes beyond you removing the brochure from the envelope, opening it on the 2nd page, sticking the new data, and putting it back in the envelope without messing with the order, 5OO TIMES! it goes on to highlight that the printing house can make almost the same kind of damage to our poor brochure over here just as much as me, and between you and me i was happy that all the wrong in the world had happened to it after all, at least AM OFF THE HOOK
the following events of the day also included pain, tiresome, overwork, hunger etc… but these, i will not mention , because unrelated
:D
so if you think you were having a bad day, well just think again after reading this!